Holiday fury

Bloomies ad

W. T. F.

This makes me want to scream. It’s wrong. It promotes violence, dishonesty, disrespect, sexism, unhealthy relationships, and many other things that make me both mad and sad. After spending all weekend reading transcripts of teens who express confusion when they try to make sense of unwanted sex when alcohol is involved. After devoting countless hours trying to promote messages of healthy sexuality. It’s not just that it’s “too soon” after Steubenville. Or Maryville. Or any other case in which a teen is sexually assaulted after drinking. This advertisement should never be acceptable. yet somehow it was. Bloomingdale’s published this in its catalog, during the prime holiday shopping season.

What the hell was this company thinking? Why would someone ever spike someone’s drink without their knowledge? What if that person needs to stay sober because they are driving? Because they are taking a medication that interacts poorly with alcohol? Because they don’t want to drink? Because they have a bad reaction to alcohol? BECAUSE THEY DON’T WANT TO DRINK?

What are the motivations of someone who would spike a drink? They think it’s funny? They want someone to “loosen up”? What does that mean? They want to see someone more relaxed? Out of control? Not able to consent?

In the ad, we see him gazing in her direction, while she is not looking his way, but somewhere else – at another, at the door, at a beautiful work of art. No matter, she is not looking at him. There is no dynamic between them, despite the fact that they are implied “best friends.”

What are the motivations for creating this ad? Is this someone’s idea of sexy? Of fun? A part of me wants to know the POV of the creators, while another part doesn’t want to admit they exist. I want to understand, I do. Because only through understanding how this passed through many evaluators in order to reach such mass-production, can I understand how to approach this topic in classrooms. Yet, my heart is racing, my jaw tightens. I practice deep breathing to come back into focus.

As I was writing this, news came out that Bloomingdale’s has apologized for the ad.

Damn straight, Bloomingdale’s. Your acceptance of disrespect for others at best and rape at worst is inexcusable. Apology not accepted.

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3 thoughts on “Holiday fury

  1. Pingback: Nothing much | Semester 9 Minute

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